With the aftermarket generally being a very profitable part of our customers business, it is important that quality, value and branding is purveyed in the right manner, especially through packaging. At Pressmark, we help our customers achieve this without having to invest in their own business.
We can give our customers single boxed products for resale through the careful integration of both design and marketing. These can be delivered on predetermined pallets for direct shipment to wholesalers and dealers, thus reducing stocks and lead times.
Consumer Satisfaction in the Aftermarket
Ongoing consumer support breeds loyalty, so consumers must receive support with their product should anything go wrong. Having a strong and well-equipped service network is also key in achieving the right satisfaction levels. Therefore, by having an efficient supply chain with correct stocking policies, customers who use Pressmark can reduce their lead time to service all needs and eventualities required in the aftermarket. We also work with our customers to ensure a focus on choosing sustainable products and materials, as this is a clear marketing focus in today’s market.
On occasion, it is necessary to produce bespoke packaging to stop even the slightest of damage. For example, a plastic-coated washing machine panel or a class A skin panel for the automotive industry, with their unique shapes, need protecting from almost every angle, as the product is visible on the end product, and any flaw will result in the product being rejected. Working with our customers, we help design the bespoke packaging that is required.
With the advanced nature of logistics today, it is vital that products be traced at any point on their journey. For stock control and replenishment, it is key to view aftermarket sales as they happen. Through the use of both 2D and 3D barcodes, Pressmark can help customers in this field. On the consumer front, we can produce 2D barcodes that are used in retail environments today. However, when more data is required to track multiple packages or detailed traceability, including vendor codes, we offer the more advanced 3D or QR barcodes.
In the cost-conscious and environmentally conscious consumer surroundings that we have in today’s marketplace, we must focus on delivering value for money products with green credentials. Sharing this focus, many of our customers use standard sustainable packaging, which can be recycled through the supply chain. For those customers who have to monitor their carbon footprint, we can offer a full breakdown of materials used and those that are recyclable.